Innovation and new product success are often a core precursor to superior performance. The term “innovation” can be defined as something original and more effective and, as a consequence, new, that “breaks into” the market or society.
Translating an idea or invention into a good or service that creates value or for which customers will pay, is what LONDON WORLD RECORDS does. In business, innovation often results when ideas are applied by the company in order to further satisfy the needs and expectations of the customers.